Dalia's blog
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The mortgage market has really taken a tumble over the last couple of years. The subprime market is what is being blamed for the downturn in the mortgage market as well as what has turned into the biggest economic downturn since the Great Depression. That doesn't mean that all mortgage originators, subprime borrowers or banks are to blame. There are just a few bad apples in the bunch. Mortgage originators have been forced to scale back on their underwriting guidelines which has slowed their business. Home values have also depreciated which wiped out a lot of equity for potential refinances.
Mailing leads are very important for mortgage companies in order to solicit potential customers. There are a lot less potential customers to reach than in past years. It's very important to have a good mortgage mailing list to reach the customers most likely to use your company for a mortgage when refinancing a current loan or purchasing a new house. My husband's friend, who is a mortgage broker, said the most valuable asset is his marketing list from www.heritagelists.com.
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